Since 1986, Nuovo has set the bar for the very best salons in Sarasota. Our awards include “Best Hair Salon” in Sarasota Magazine, being named one of Salon Today’s 200 Salons, as well as being both the Readers’ Choice Salon and the Best Hair Salon in the Sarasota Herald-Tribune’s annual honors. Nuovo was the first Aveda salon in the Sarasota, FL area, with a mission to make the day of every guest who walked in the door. After years of success, we have expanded to several locations, even bringing a premier Aveda salon to Bradenton, FL, and we maintain the same high standards at our Bradenton, FL salon as we do at our award-winning Sarasota salons. Our constant goal is to do excellent work, to live the Aveda mission of beauty, service and responsibility and, as always, to make your day.


Voted “Best Salon” in Sarasota

“Went here for the first time and it won’t be my last. Beautiful clean salon/ friendly staff.
I absolutely LOVE the way my hair turned out!”

– Virginia C., Google Review

“Excellent stylists and customer service! I’ve been a patron for
almost 20 years…that’s how good they are!”

– Donna M., Google Review