FAQs

What makes Nuovo stand apart from other salons in Sarasota?

We believe it’s our 20+ year commitment to the Aveda mission of wellness combined with our constant focus on high-fashion hair. Plus, having three convenient locations (https://nuovosalongroup.com/locations/) near landmarks like The Landings and Cooper Creek makes high-end beauty accessible to everyone. Learn more about us at https://nuovosalongroup.com/about/.

What does Nuovo do for the environment as a Green Circle Salon?

We’re proud to be known as “Florida’s Greenest Salons.” As a certified Green Circle Salon, we recover up to 95% of our salon waste — that includes hair clippings, foils, excess color, and single-use items — so they get recycled or repurposed instead of ending up in a landfill. Hair clippings are turned into compost and bio-composite materials, foils are melted down and reused, and excess color is safely processed into clean energy. It’s part of our alignment with the Aveda mission of caring for the world we live in. Read more about our year-round sustainability efforts on our blog at https://nuovosalongroup.com/earth-day-earth-month-earth-year/ and learn about the Aveda mission at https://nuovosalongroup.com/aveda/.

Does Nuovo offer any “new guest” specials?

We often have seasonal offers for those visiting us for the first time! Check out our current Introductory Offer at https://nuovosalongroup.com/introductory-offer/, or ask our front desk team when you call to book at any of our Sarasota or Bradenton locations.

Where’s the best place to park for your First Street salon?

Parking is easiest in the Whole Foods parking garage right next to us on First Street, but there’s also plenty of street parking nearby. Since we’re nestled right between Whole Foods and Starbucks, we recommend giving yourself an extra 5-10 minutes during the lunch rush to find a spot. Visit our First Street location page at https://nuovosalongroup.com/locations/1st-street/ for directions and details.

Where is your Bradenton salon located exactly?

You can find us in the Cooper Creek North shopping center, conveniently located between Trader Joe’s and Nordstrom Rack. It’s the perfect spot to get your hair done while you’re out running errands. Get directions and hours at https://nuovosalongroup.com/locations/cooper-creek/.

Can I bring my kids in for a haircut?

We certainly welcome children! We love being a family-focused salon where we can take care of your little one’s first haircut and your own high-fashion color in the same afternoon.

I’m in my 70s—do you have stylists who understand “mature” hair?

Of course! We’ve been serving the Sarasota community for decades and our clients range from age 6 to 86. We understand how hair texture changes over time and how to use Aveda color to provide beautiful, natural-looking coverage. Browse our team at https://nuovosalongroup.com/meet-your-stylist/ to find the right fit.

Can I buy a gift card online for my mom?

Yes, you can purchase e-gift cards directly through our website, or stop by any of our three locations (https://nuovosalongroup.com/locations/) for a physical gift card. They can be used for any of our services, from a fresh haircut to a relaxing facial.

Are you hiring stylists right now?

We are always looking for fresh, innovative talent to join the Nuovo family! You can check out our current openings and learn about our culture on our Careers page at https://nuovosalongroup.com/about/careers/.

What’s it like to work at Nuovo, and what kind of culture can I expect?

NUOVO is built on three core values: integrity, excellence, and community. We’ve been named a Salon Today 200 salon year after year, and a big part of that is our Culture Club Influencers — a team of stylists who help shape our mission and keep the environment fun, supportive, and creative. We offer ongoing education, mentorship, one-on-one coaching, and a commission-based pay structure that’s one of the most competitive in the industry. Whether you’re just starting out or you’re a seasoned pro, there’s a clear career path here. Learn more about our values at https://nuovosalongroup.com/about/our-values/, read about our Culture Club Influencers at https://nuovosalongroup.com/how-nuovos-culture-club-influencers-promote-anti-static-culture/, or visit our Careers page at https://nuovosalongroup.com/about/careers/ to see current openings.

Do you have anyone who specializes in short haircuts for women?

Cutting is what we’re most known for, and many of our stylists specialize in precision short cuts, from pixies to textured bobs. You can browse our Meet Your Aveda Artist page at https://nuovosalongroup.com/meet-your-stylist/ to take a quiz and find your perfect stylist, see photos of your stylists’ work, and find the perfect match for your style.

Can I get a real barber-style cut at Nuovo?

While we don’t offer straight-razor shaves, we provide expert barbering services including fades, tapers, and precision scissor work. It’s a great option for men who want a high-end grooming experience in a relaxed, fashion-forward environment. Check out our hair services at https://nuovosalongroup.com/services/salon/.

Do you offer perms for teenage guys?

We do! The “man perm” is a huge trend right now for adding texture and volume to the top. We make sure the curls look fresh and modern, not dated, so it’s great for our younger clients.

Is Aveda hair color actually better for your hair?

Absolutely, because Aveda color is up to 96% naturally derived and uses plant oils instead of harsh chemicals to add shine. It treats the hair while it colors, which is why our guests always comment on how healthy their hair feels when they leave a Nuovo location. Learn more about our Aveda color services at https://nuovosalongroup.com/aveda-demi-color/.

How much should I expect to pay for a full balayage?

Balayage pricing varies depending on the length of your hair and the level of the stylist you choose. We recommend booking a complimentary color consultation (https://nuovosalongroup.com/services/color-consultation/) so we can give you an exact quote based on your hair goals.

What is a “French Balayage” and do you do it?

It’s a specific technique that creates a very soft, sun-kissed look with no harsh lines of regrowth. Our colorists are highly trained in this innovative service, and it’s one of the styles we are most known for. Learn more about our color services at https://nuovosalongroup.com/aveda-demi-color/.

Is it worth getting a conditioning treatment with my color?

Yes, especially if you’re doing highlights or live in our sunny climate. Our Aveda conditioning treatments penetrate deep into the hair shaft to repair damage and lock in your color for much longer. See our upgrade services at https://nuovosalongroup.com/services/upgrades/ for options.

Do you offer smoothing treatments that aren’t full Brazilians?

Yes, we provide several smoothing options that reduce frizz and cut down your blow-dry time without completely losing your natural curl. We’ll help you choose the right one based on how much “taming” your hair needs for the Florida humidity. See all our services at https://nuovosalongroup.com/services/.

I’m looking for Kelsy Welch extensions—do you carry those?

Yes, we are proud to offer Kacey Welch hair extensions at our salons. They are incredible for adding natural-looking volume and length, and our skilled specialists can color-match them perfectly to your Aveda color. Learn more about our extension services at https://nuovosalongroup.com/services/kacey-welch-method/.

How long does a hair extensions appointment usually take?

It depends on whether you’re doing a full transformation or just adding volume, but typically you’ll be with us for 2 to 4 hours. Since we’re right by Whole Foods and Starbucks on First Street, many clients grab a coffee or snack before settling in for their hair makeover. Learn more about our Kacey Welch extensions at https://nuovosalongroup.com/services/kacey-welch-method/.

What happens during a hair extension consultation?

We’ll look at your hair’s health, talk about your length goals, and do a custom color match with our Kacey Welch hair extensions. We’ll also give you a full breakdown of the maintenance and cost so there are no surprises. Learn more and book a consultation at https://nuovosalongroup.com/services/kacey-welch-method/.

Do you do wedding hair for large bridal parties?

We love weddings and can definitely accommodate large parties either in-salon or on-site! Visit our Bridal page at https://nuovosalongroup.com/brides/ to see our portfolio and then call our wedding coordinator to secure your date.

How do I know which Aveda facial is right for my skin?

We suggest starting with a consultation with our specialists so we can look at your skin’s current hydration and texture. Whether you need deep cleansing or an anti-aging boost, we’ll customize the Aveda products to fit your specific goals. Explore our skin services at https://nuovosalongroup.com/services/skin/.

Which nail polish brand do you use for manicures?

We use Soza nail polish, which aligns with our mission of wellness and beauty without the toxic extras. It’s long-lasting and comes in a beautiful range of fashion-forward shades. Check out our full nail services at https://nuovosalongroup.com/services/nails/.

What’s the difference between a lash lift and just wearing mascara?

A lash lift gives you a semi-permanent curl that lasts weeks, making your natural lashes look much longer without mascara. It’s a total game-changer for those humid Florida days when makeup tends to run.

My scalp is really dry and itchy—can you help?

We offer specialized Aveda Scalp Solutions treatments that exfoliate and hydrate the scalp. It’s basically a facial for your head, and it’s the best way to get rid of buildup from salt water or styling products. Explore our hair services at https://nuovosalongroup.com/services/salon/.

Do you sell RevitaLash and RevitaBrow?

We do! We carry both the lash and brow conditioners because they are the gold standard for strengthening and lengthening. Stop by any of our three locations—First Street (https://nuovosalongroup.com/locations/1st-street/), Cooper Creek (https://nuovosalongroup.com/locations/cooper-creek/), or The Landings (https://nuovosalongroup.com/locations/the-landings/)—to grab them.

Where can I find an Ergo hair brush in Bradenton?

We carry a full line of Ergo brushes at our Cooper Creek location, right between Total Wine and Nordstrom Rack. Our stylists can show you exactly which barrel size you need to recreate your blowout at home. Get directions to Cooper Creek at https://nuovosalongroup.com/locations/cooper-creek/.

Why does my hair get so frizzy the second I walk outside in Sarasota?

That’s the Gulf Coast humidity at work; it opens up the hair cuticle and lets moisture in. We usually recommend a Botanical Repair treatment or a professional smoothing service to seal that cuticle shut. Explore our full list of hair services at https://nuovosalongroup.com/services/salon/ to find the right solution.

What’s the best way to keep my blonde from turning brassy in the Florida sun?

The sun and pool chlorine here in Sarasota are tough on blonde hair, so we recommend using Aveda’s Blue Malva or Color Conserve lines. A quick glazing service between highlight appointments at our Cooper Creek (https://nuovosalongroup.com/locations/cooper-creek/) or Tamiami Trail (https://nuovosalongroup.com/locations/the-landings/) salons also works wonders.

How can I stop my hair from breaking after spending all summer at the beach or pool?

Between the Sarasota sun and salt water, hair can become extremely brittle, so we recommend a combination of Aveda’s Botanical Repair masks and an Ergo brush for gentle detangling. Our stylists at any of our three locations (https://nuovosalongroup.com/locations/) can perform a professional strengthening treatment to restore the bonds in your hair and prevent future split ends.

Do I need to wash my hair before I come in for a color appointment?

It’s actually best to come in with hair that was washed about 24 hours prior. Having a little bit of your natural oils on the scalp can act as a protective barrier during the coloring process.