Earth Day. Earth Month. Earth Year!

We all know that Earth Day should be every day, and the NUOVO team takes that very seriously. If you’re new to Nuovo or need a quick reminder, here are a few things we do year-round to minimize our impact on our environment and strive toward sustainability.


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The Culture of NUOVO
Stewardship for the health of our planet and our people is one of our core values at Nuovo. We have spent a lot of time crafting our mission statement and values to demonstrate this overarching theme and we believe you can see it in our stated commitments, such as

  • Integrity through ethical business practices
  • Sustainability to achieve balance in everything we give and take
  • Responsibility to our work and environment
  • Wellbeing, and valuing the needs of the world around us

These are just a few to note – You can see more about our values here.

Aveda Lifestyle Salon
NUOVO is proudly an Aveda Lifestyle Salon. As the first really “green” luxury beauty brand, Aveda has for years led the way by making products that are manufactured using wind and solar to reduce waste and water consumption. Product packaging is made of recycled and recyclable materials, including post-consumer waste and their ingredients are sourced responsibly to reduce human impact on the world. Bonus: their products are all cruelty-free and vegan!


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Sustainable Energy
All year long NUOVO salons are run by 100% pollution-free electricity. Our power is generated by local wind and solar projects, and national clean energy provider Arcadia. We were the first business in Sarasota to become an EPA Green Power Partner in 2015.

Recycled and Repurposed
All three NUOVO locations are certified Green Circle Salons. This means that we partner with Green Circle to help us deal with beauty waste responsibly. That includes hair clippings, used foils, color tubes, excess hair color, paper, plastic and more that are kept out of Sarasota’s landfills and waterways. Up to 95% of our beauty waste is able to be recycled!

During Earth Month in particular we are making an even bigger effort to advocate for our home. Here is what we have been up to recently!

Charity Donations
Once again this year, we are supporting Captains for Clean Water, a local non-profit organization focusing their science-based work on awareness, education and advocacy for Florida’s waterways. Their goal is to restore our coastal ecosystems and beyond. So far, in the month of April, we have raised $18,000!


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Aveda’s Walk for Water
On April 23rd, our team will be participating in Aveda’s Earth Month Walk for Water benefiting charity: water. We will be raising awareness for the global water crisis by walking 3.7 miles. This distance is significant because it is the average distance that women walk to access a clean water source in India, Nepal and Madagascar–all developing countries Aveda sources their ingredients from.

Ways you can help
If you are feeling moved, we encourage you to join us in our efforts. You can donate directly to charity: water, or Captains for Clean Water. Or do a little shopping and purchase a limited-edition Botanical Repair Leave-In Treatment–for every bottle sold, Aveda will donate $10 to charity: water. Stop in soon to purchase while supplies last!

As we move into the rest of the year, your NUOVO team will remain committed to living the eco-friendly life, in and out of the salon. We will continue to look for ways to leave our Earth better than we found it. So if our Earth day, Every Day values appeal to you, come join us at any of our three locations and be part of the green beauty movement!

You can make your next appointment for any location by following this link HERE to schedule online