Searching for an Aveda salon near you? Here is what to look for, and why NUOVO has been Sarasota’s original Aveda salon since 1986.
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Balayage 101: Is This Low-Maintenance Blonding Technique Right for You?
New to balayage? The Aveda colorists at NUOVO break down how this hand-painted technique works, who it flatters, and how to maintain your sun-kissed gl
READ MORENUOVO Salon Is Now Kacey Welch Method Certified — Sarasota’s First!
NUOVO Salon is now the first Kacey Welch Method Certified Salon in Sarasota, FL! Discover luxury silk weft extensions, invisible tapes, K-tips & more from our 7 certified stylists.
READ MOREGrowing Behind the Chair: Why NUOVO Stylists Love Being Part of the Team
Take style cues from the 2026 award show season! NUOVO Salon in Sarasota, FL, breaks down the best red carpet hair and beauty trends.
READ MORELights, Camera, Glam! Award Show Looks We’re Living For
Take style cues from the 2026 award show season! NUOVO Salon in Sarasota, FL, breaks down the best red carpet hair and beauty trends.
READ MOREThe True Cost of Beauty: What Really Happens Behind the Scenes at NUOVO | Sarasota, Florida
Ever wonder what you’re really paying for at the salon? Go behind the scenes at NUOVO Salons in Sarasota, Florida and discover the artistry, education and luxury that go into every guest experience.
READ MOREWhat to Expect When You’re Transforming: A Color Correction Guide
Thinking of a major hair color change? NUOVO in Sarasota, FL is your go-to for safe, beautiful color corrections and total transformations.
READ MOREA Legacy of Heart: Celebrating David Roodbeen & Lifelong Careers at NUOVO
Arrive early, stay radiant. NUOVO guests who show up on time enjoy a more relaxed, rewarding salon experience every time.
READ MOREArriving in Style: Why Timeliness Matters
Arrive early, stay radiant. NUOVO guests who show up on time enjoy a more relaxed, rewarding salon experience every time.
READ MOREAveda’s New Demi Hair Color for Radiant, Healthy Hair
Get vibrant, healthy, and shiny hair with Aveda’s new demi-permanent hair color. Experience gorgeous color, up to 3 times smoother hair, and up to 5 times shinier hair. Perfect for glossing, toning, and grey blending. Vegan and conditioning.
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