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A post shared by Nuovo Salons (@nuovosalons) on Jan 30, 2020 at 3:20pm PST

If there’s one thing we love about February, it’s . . . . . all that love! Here at Nuovo, we don’t just celebrate Valentine’s Day . . . . but we take a whole WEEK to show our affection. During our Love Week (Feb.10-15), not only do we shower our love on each other, but on our guests too! Buy a $100 Nuovo gift card during Love Week, and get an extra $20 Aveda gift.

Another love-ly thing about February is that one of our favorite events .  .  .   ever .  .  .  . . is happening Feb. 22! That evening, Nuovo owners James Amato and Terry McKee are joining forces with Susan Malloy Jones at The Ritz-Carlton Sarasota once again to chair the annual Red Ribbon Gala benefiting CAN Community Center. This year’s special guest star is the amazing Debra Messing!

Clearly, February is a great month to go all out on hair and makeup in Sarasota and Bradenton. In that spirit, here are some fantastic gala, party and date looks to try out. You can rock these in February and all year long!


Tools: Flat iron, teasing comb, fancy hair accessory
Products: Aveda Thickening Tonic, Texture Tonic, Air Control Light Hold Hair Spray

Why we love it:
You can’t go wrong with this glamorous, timeless hairstyle. This can be worn on both long and medium-length hair and looks extra fancy when you add a sparkling hair accessory. Create volume and body using the Aveda Thickening and Texture Tonics.  .  .  .  .  the trick is to backcomb at the roots for extra oomph. Vlogger Steph Willis shows you an easy way to achieve this style!


Aveda Inner Light Mineral Tinted Moisture
, Aveda Uruku Bronzer, Mosscara in Black, Feed My Lips Pure Nourish-Mint Lip Treatment, Aveda Feed My Lips Pure Nourish-Mint Lip Liner, Feed My Lips Lipstick in Morello

Why we love it:
Bold lips are a timeless way to make a classy statement. When paired with fresh, glowy skin and minimal eye makeup, it creates a polished look that is striking but not overdone. Beauty vlogger Antonnette shows you how to perfectly apply a long-lasting lip that’s ideal for a special occasion.


Tools: Flat iron, hair elastics, bobby pins
Product: Aveda Shampure Dry Shampoo, Aveda Air Control Light Hold Hair Spray

Why we love it:
Soft, feminine, great for face framing, and super simple to achieve. This look can be done on any length of hair .  .  .  .  . even layered cuts .  .  .   . and is best achieved with second-day hair. If you don’t have much time to get ready, this look is a perfect time-saver that will leave you looking effortlessly chic.


Tools: Aveda #2 Medium Eye Color Brush, Eye Smudger Brush
Products: Aveda Petal Essence Color Trio in Copper Haze, Petal Essence Eye Definer in Black Orchid, Mosscara in Black Forest

Why we love it:
A smokey eye is classic, and always adds a sense of mystery and allure as it creates a more dramatic look than your normal everyday makeup. When you follow Aveda’s Global Artistic Director/Educator of Makeup, Janelle Geason, you’ll learn a simplified way of creating this smoldering look.


Tools: Hair clip, hair elastics,
Products: Aveda Shampure Dry Shampoo, Thickening Tonic, Texture Tonic

Why we love it:
There’s something so festive about braids. We love how detailed and interesting this specific style looks. This versatile updo is great for formal events and special evenings a deax. YouTuber Alex Gaboury shows you how to achieve this updated version of a French braid.


Tools: Hair elastics, curling or flat iron
Products: Aveda Brilliant Emollient Finishing Gloss, Pure Abundance Hair Potion, Petal Essence Face Accent, Feed My Lips Pure Nourish-Mint Lip Treatment, Feed My Lips Lip Primer, Feed My Lips Lip Liner in Bayberry, Feed My Lips Pure Nourish-Mint Lipstick in Goji

Why we love it:
Beauty guru and YouTube star Alexandra Beuter can turn a fishtail braid into a gorgeous formal look with just a few tweaks. By adding a definition curl and bends at the end, and then pairing it with a striking lip color, this look goes from casual to black tie in moments. Note: She got a Shine Treatment at her local Aveda salon to boost the vibrancy of her color .  .  .  .  it’s all in the details, my dears!

Use any of these hair and makeup looks for your next special event or date, and prepare to turn heads. Don’t forget that when you come into Nuovo for your next visit, you can ask your stylist to give you personal red-carpet tips and tricks, as well. Or .  .  .  .   if you’d rather leave your look to the professionals .  .  .  .  book a hair or makeup appointment with us!

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A post shared by Debra Messing (@therealdebramessing) on Dec 5, 2019 at 7:27pm PST

Feeling inspired to RSVP? We’d love it if you’d join us at the Red Ribbon Gala. The marvelous Will and Grace actress and global HIV advocate, Debra Messing, would love it too! This gala benefits CAN Community Health, whose clinics offer medical, dental and psychological services and lifestyle counseling to all patients living with HIV, Hepatitis C, STDs and other diseases, regardless of their financial situation.

Now that’s a cause worth dressing up for!


WHEN: Saturday, February 22 at 6:30pm
WHERE: The Ritz-Carlton, Sarasota, FL
WHAT: A black-tie formal event with cocktail reception, dinner and entertainment
SPONSORSHIP OPPORTUNITIES: From $50,000 to $2,500. Individual tickets $450
CO-CHAIRS: James Amato, Susan Jones, Terry McKee
CONTACT: Alexandra Hill, Events Manager | CAN Community Health