We get it . . . . . . quarantine was tough, and we all made questionable (dare we say hair-raising?) decisions at times. Did a DIY straightening treatment make matters worse? Did a box dye or bleach job leave your hair brittle and dull? No matter how much punishment your poor hair has taken, Aveda’s newest product line, Botanical Repair, WILL turn it all around.
Strengthens & Repairs Hair From The Inside Out
Aveda spent months perfecting a groundbreaking new formula to repair hair damaged in every way possible.
While other hair-repair products only focus on the visible outer layer of hair, Botanical Repair works from the innermost core, out. What’s so incredible about Botanical Repair is that no matter how the damage happened, or how significant it is, the formula can reverse it . . . . . using a breakthrough technology that works at all layers.
Unlike synthetic chemicals found in competing damage-repair products, Aveda’s patented formula is derived entirely from plants. Some of the ingredients include certified organic sacha inchi oil (rich in omega-3s); avocado oil (rich in omega-9 and -7) and cold-pressed green tea oil. Not only are these ingredients naturally derived, cruelty-free, vegan, and plant-based . . . . . they are found to outperform their chemical counterparts! (Color us not surprised.)
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Three Layers Deep For Healthy, Shiny Hair
Every individual strand of our hair consists of three layers, and is held together by a series of bonds between the keratin proteins that make them up. These bonds become damaged in four ways: physically (brushing, detangling); chemically (relaxers, bleach); heat (blow drying, flat ironing); and environmentally (hard water, UV exposure).
Unlike other hair-repair products that only work on the top layer, Botanical Repair penetrates all three layers for deep, inside-out strengthening.
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The formula starts with the innermost layer (the cortex) to strengthen existing bonds and create new ones. The molecules of Botanical Repair interlock with the molecules in your hair to add strength and stability. The middle layer of hair (the cuticle) is smoothed by a nourishing macro-green blend. This helps to prevent tangles as well as breakage. Finally, the outer layer (F-layer) of hair is protected from both heat and humidity, as the plant-based complex fills in the parts that have been stripped away by damage.
Repairs All Types and Textures of Hair — Really!
This is a situation where one size really DOES fit all. Botanical Repair works on all hair types, lengths, textures and colors, from the coarsest coils to the finest, straightest strands.
You can turn your hair around two ways: one, with a concentrated in-salon treatment for an immediate turnaround, and two, with the retail products to use at home and repair your hair over time.
In-salon treatments only take around 10 minutes, and the results are immediately visible! With just a single session, you’ll be walking out of Nuovo with visibly shinier, softer and stronger hair.
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As with all Aveda products, this new line is naturally derived, cruelty-free and plant-based. In addition, all the packaging is made from 100% PCR (post-consumer resins), eliminating the use of virgin petrochemical plastics.
2020 has been hard on all of us. But with the help of Botanical Repair, at least your hair can bounce back quickly and effortlessly. Come into Nuovo Salons in Sarasota or Bradenton and rediscover that soft, healthy hair you haven’t seen in a long time! Throw a treatment in when you book your next appointment, or purchase directly from us for some at-home TLC and it’ll be like 2020 never happened! Well . . . . . from your hair’s perspective, anyway.