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Luxury isn’t just what you see. It’s what you don’t.
When you walk into NUOVO, you’re stepping into more than a beautiful space. You’re stepping into decades of expertise, endless hours of education, the industry’s most high-performance products and a team that treats beauty like a craft and every guest like royalty.
We promise to lead with integrity, show up with excellence, give back to our communities and make room for fun. That promise shapes everything we doβfrom the products we choose to the way we train our team to the experience we create for you.
Let us take you behind the scenes of NUOVO to reveal what really goes into every service, and why it’s worth every single penny.
It’s Not Just a Haircut. It’s a Whole Curriculum.
At NUOVO, excellence is our standard, and that starts with education. Every stylist participates in ongoing training that’s rigorous, customized and nationally award-winning. Our training includes everything from the latest color theory to advanced blonding techniques to guest care with a five-star twist.
We don’t just hire talent. We build it from the ground up. Our Fresh Talent stylists go through extensive hands-on training after licensure so that even our newest artists are confident, consistent and completely prepared to give you a luxury-level experience.
Pro Tip: That “junior stylist” you’re seeing? They’re not new to hair. They’re new to our extremely high standards and being trained to exceed them.
The Products? Best in the World. Period.
When we say NUOVO is Sarasota’s top-tier AVEDA salon, we mean it. Integrity matters to usβwhich is why every single product used in your service is hand-selected for performance, purity and sustainability.
We use AVEDA color because it’s plant-powered, fade-resistant and customizable to perfection. From styling to skincare, every formula is cruelty-free and earth-friendly but also high-performance and luxurious.
Our stylists are trained in how to make those products work for you, tailoring each formula to match your hair’s needs and your lifestyle.
A Culture of Care (and Fun!)
At NUOVO, our team culture revolves around community and care. Not just for the hair, but for the human. Whether you’re in for a root touch-up or a full transformation, your experience is crafted to feel personal, indulgent and restorative.
We also believe that beauty should be joyful. That’s why we make room for funβwhether it’s the music playing, the conversations flowing or the celebration that happens when you see yourself in the mirror and feel absolutely incredible.
Our pricing reflects thatβthe energy, effort, artistry and education it takes to deliver an experience that makes you feel seen, smart and spoiled.
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Here’s What You’re Really Paying For:
- πββοΈ Years of hands-on training and continued education
- π± The most advanced AVEDA products
- β¨ Customized service and personalized aftercare
- π Ongoing education to stay on-trend
- π One-on-one attention in a luxurious space
- π Eco-conscious practices (hello, Florida’s Greenest Salon!)
- π₯ A guest-first culture rooted in integrity, excellence, community and fun
A Thought to Leave You With
Luxury isn’t a splurge. It’s a standard. And when you choose NUOVO, you’re not just paying for a beauty service. You’re investing in your confidence, your time and your well-being.
Want to see what the NUOVO difference feels like? Let’s make a reservation.
π Tap the book appointment tab to get your NUOVO experience.