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Nov 29 2015

Four Surprises About Aveda's Be Curly Co-Wash


Thought the new Aveda Be Curly Co-Wash wasn’t for you—maybe because your hair is straight, fine, or prone to being weighed down? Think again. We think Aveda seriously underrepresented this product and its abilities with its launch and advertising. So, with all due respect to Aveda, we’re here to set the record straight. Here are a few things you probably didn’t know about this A+ product.

 

Source: Aveda

 

1. ALL HAIR TYPES CAN BENEFIT FROM IT

In our opinion, Aveda miscategorized this product when they included it in the Be Curly line. The exciting reality is that everyone can and should give it a try. For instance, it’s fabulous for people with medium to fine hair who find that traditional shampoo methods leave them more vulnerable to breakage. Heat style or color often? Because the Co-Wash is sulfate-free and low-lather (Pro Tip: more suds often equals more dryness), it can give your tired tresses some much-needed R&R.

 

2. IT CAN HELP GROW YOUR HAIR OUT

This is gentle enough to keep your ends from suffering while you’re working towards new lengths. We have guests who have struggled for years to grow longer hair find success when using the Co-Wash, thanks to its ultra-nourishing ingredients (like certified organic babassu oil) and lack of harsh detergents.

 

3. IT’S GENTLE ON YOUR COLOR

The same ultra-gentle properties that make this a healthy hair mainstay serve your color, too.  Skipping sulfates and other stripping cleansers help your hair hang onto its vibrancy, while the emollient properties of the babassu oil ensure enviably glossy locks. Read: Your red (or blonde, brunette, or turquoise) has never looked better. 

 

4. IT’S NOT REALLY A CO-WASH

We’re not fans of the descriptor “Co-Wash””—it’s a bit outdated and uninformative for our taste. This product is really more of a cleansing conditioner—like that 2 in 1 shampoo your dad buys, but in reverse and actually good for your hair. And cleansing it is. In fact, using a not-so-harsh cleanser keeps your scalp from over-drying and upping oil production to compensate. That means that soft and clean feeling will start sticking around much longer. 

 

So, bottom line? Don’t be afraid to give it a try! Even if the advertising led you to believe it would weigh down all but the densest curls and texture. (It’s actually light enough that those with coarse hair may find they need to follow it with the accompanying Be Curly Intensive Detangling Masque.) 

From now on, we’re calling it something different. How about Just Be You Cleansing Conditioner?

 

 

 


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