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Nuovo Salon First Street

Whole Foods Center
1421 1st Street
Sarasota, FL 34236-5709

941.684.9000 x6

Shop Aveda


Nestled in the chic Whole Foods Market Center, our First Street Salon is where our team turns style transformation into an artform. Here, modern sleekness meets natural elements to create an elegant, nurturing atmosphere. Relax … and recreate yourself. 


Mon   9:30-3:30 *open for retail only



9am - 7pm



9am - 5pm

Sun   Closed

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  • $20 Gift