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May 15 2017

Sarasota Hits The Big Apple: Nuovo takes New York Fashion Week


A post shared by Marissa Dean (@styled.by.marissa) on Feb 11, 2017 at 6:16pm PST

Frances Caliberatore model with Marissa

New York Fashion Week: It’s kind of a big deal, my dears! Even if you’ve never been, you can probably picture the scene: fashion editors and reporters, A-listers, photographers, buyers and fashion addicts all jockeying for a prime view of the diaphanous models parading down the runway.

For Nuovo master stylist, makeup artist and educator Marissa Dean, this incredible scene became part of her workflow. She was tapped by Aveda Global Artistic Director Janell Geason to be part of the Aveda makeup team at New York Fashion Week. Over a week in February, Marissa worked nine designer shows: OAKNYC, Concept Korea, Francesca Liberatore, Alejandra Alonso Rojas, Marcel Osterag, Leanne Marshall, Calvin Luo, Chiara Boni, Fashion Hong Kong, Dan Liu and O'2ND.

“There’s so much adrenaline pumping,” recalls Marissa, whose team did makeup for six to 54 models per show. “Some days, you have one show, which takes three hours, and some days you do three shows, which is nine hours. We’d go back to our hotel room and pass out.”



A post shared by Marissa Dean (@styled.by.marissa) on Mar 13, 2017 at 3:30pm PDT

Marissa and a Fashion Hong Kong model

The experience was exhausting... but exhilarating.

“It’s really intense and a little nerve wracking, but it’s amazing to see the collections and how hard the designers have worked,” Marissa says. “We all came together as a team to give them the looks they desired.”

The designers’ requested looks varied greatly, as did their collections. Project Runway winner Leanne Marshall paired flowing dresses with a deconstructed smoky eye and a bold lip. Dan Liu’s gender-neutral collection, which included skirts for men, was complemented by a “beautiful palette of skin tones, more on the matte side than dewy,” Marissa says. And a winged eye, strong lip and finger waves made Chiara Boni’s 1920s-inspired styles sing.



A post shared by Marissa Dean (@styled.by.marissa) on Feb 17, 2017 at 10:38am PST

Finger waves on a Chiara Boni model

While these styles sound very different, they have one thing in common: all depend on a foundation of glowing, healthy skin. “By really understanding the skin-care part and staying hydrated, you’re prepping your canvas so your makeup will last all day,” Marissa says.

Marissa also made sure her models’ makeup would last through the backstage chaos and appear flawless under runway lights. Janell gave every model a last look before they hit the runway, ensuring that each detail was perfect.

“It’s amazing to work with Janell,” Marissa says. “She’s intense, but not in a standoffish way. She’s one of the kindest people I have ever met, and such an amazing, brilliant educator. You want to be next to her and learn.”



A post shared by Marissa Dean (@styled.by.marissa) on Mar 1, 2017 at 4:06pm PST

Leanne Marshall Deconstructed Smoky Eye

This was Marissa’s second time working New York Fashion Week, and she calls the experience “life-changing.” Today, she’s excited to bring runway trends and behind-the-scenes knowledge to Nuovo’s team and guests.

“It’s about teamwork and the passion to grow as artists, so coming back to the salon and sharing runway looks with guests and coworkers is pretty cool,” Marissa says.

We think so, too...and we can’t wait to share these trends with you.



A post shared by Marissa Dean (@styled.by.marissa) on Feb 13, 2017 at 5:29pm PST

Marissa with Orange is the New Black star Lauren Morelli at NY Fashion Week

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