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Aug 31 2015

All About Intercoiffure


Have you ever noticed this logo on our website or in our salons?

 

Probably. And, if you’re not in the beauty industry, you’ve probably wondered what it meant. 

Intercoiffure is one of those terms — like ecaille, undercut, or graduation — that we hairstylists are guilty of assuming everyone knows. (Industry blinders alert!)

Nuovo is an Intercoiffure member, and it’s something we’re very proud of. However, what matters much more than us feeling good about ourselves is that our guests feel good about their choice to go to an Intercoiffure salon. So without further ado, here’s a bit more information about what that logo really means! 

Intercoiffure is an international, invitation-only association of premier salons that maintain the highest standards of quality, expert service and educational focus. Being part of Intercoiffure gives us access to top industry leaders so that we can share and build ideas with many of the best and brightest cosmetologists in the world … ideas that we then bring back to our rockstar guests.

Membership is harder to come by than a last-minute Labor Day weekend rental in the Hamptons. A salon seeking the honor must meet strict criteria for the aesthetic appeal of the salon, the skill level of its stylists, its business excellence, the quality of its internal education program, and local or national recognition for its work. You also must be sponsored by two Intercoiffure members and then undergo an extensive interview with the Intercoiffure New Members Committee. It’s nerve-wracking and tough, but we can say with 100% certainty that it’s been worth it!

One of our favorite perks of membership? Intercoiffure’s annual fall and spring events, which celebrate its mission to education, motivate and inspire beauty professionals. Its Spring Symposium focuses on business development and advanced education, while the Fall Atelier is a celebration of what’s new, what’s trending, and what makes us and our guests feel their most stylish.

We’re headed to the Fall Atelier in just a few short weeks, and we can hardly wait. We’ll be bringing plenty of inspiration back to Sarasota — and perhaps even have a celebrity sighting or two in our back pocket. It wouldn’t be the first time. 


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