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"Beauty" Category

Stay On-trend for Fall From Head to Toe

From runway fashion, to the right shade of lipstick, to hair color trends, follow our expert tips to guide you through fall in style.

Feed My Lips: Your Spring Makeup Must-Have

Springtime in Sarasota is our favorite time of the year! We love nothing more than a full calendar filled with al fresco brunches and nights near the water. Of course, the new season comes with new trends, too . . . . and this spring, we’re going bold.

The latest in brow and eyelash trends

When you look at beauty trends throughout the years, eyebrows have always seemed to oscillate between extremes. The full, feathered brows of the 1980s gave way to the super-tweezed, bass-clef shapes of the 1990s. Today, the "Instagram brow" . . .

Our Favorite Aveda Scents (& When to Use Them)

Scent is powerful. It can transport you to a totally different time and place and call up long-forgotten memories. It can physically relieve feelings of stress and tension. It can make you feel uplifted and bright . . . or warm and cozy . . . and just about any feeling in between. Aveda has been harnessing the power of aromatherapy since its inception, consistently crafting fragrances that calm,…

Fall-Tastic Makeup Looks

We love nothing better than taking inspiration from glamorous moments in the past and giving them a modern twist. And while some beauty trends never need to see the light of day again (!!!) others can build onto their past success with a bit of contemporary flair.

Take the fall/winter makeup collection by Aveda, Fōklôr. As the name suggests, it draws from fairy tales and legend of times…

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