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Shop With Love: Shop Local!

Whether you love shopping or hate it (and you can put us firmly in the LOVE column), there’s no doubt that where you choose to spend your dollars can…

Fall is in the hair!

Our favorite fall hair trends will be front and center during Sarasota’s full calendar of autumn events

Eco-fabulous, every step of the way

You already know when you come to Nuovo, you leave looking and feeling amazing. But what’s not so obvious is this: With each visit, you also leave our planet subtly transformed for the better!

Nuovo’s commitment to the Earth isn’t exactly news. Since 1984, we’ve expressed Aveda’s mission of eco-responsibility and sustainability in all we…

It’s a Smooth, Smooth Summer: Banish Frizz Beautifully

As lifelong Florida beach citizens, we’ve been fighting frizz since shoulder pads and power suits were the hot, new look. And now, we’re excited to tell you we’ve come across the best customizable treatment we’ve found to bring long-term smoothness, luster and (best of all) health to any hair type.

The latest in brow and eyelash trends

When you look at beauty trends throughout the years, eyebrows have always seemed to oscillate between extremes. The full, feathered brows of the 1980s gave way to the super-tweezed, bass-clef shapes of the 1990s. Today, the "Instagram brow" . . .

Knock years off your look in five minutes with Grey Blending

Nuovo Salon introduces grey blending, a five-minute demi-permanent color that conceals grey hairs.

Sarasota Magazine: Salon Pro and Bon Vivant Terry McKee Shares His Skincare Secrets

Terry McKee tells fashion editor Heather Dunhill what guys should know about skincare and nourishing from the inside out.

Sarasota Hits The Big Apple: Nuovo takes New York Fashion Week

 

WHAT’S IT LIKE TO WORK AT NUOVO?

When you ask our team what they love about working at Nuovo, a few things immediately come to mind. They’ll mention our gorgeous, upscale locations in appealing seaside cities . . . constant opportunities for continuing education, editorial and fashion styling . . . and the pride and prestige of being named to the Salon Today 200 list in a whopping NINE out of 11 categories.

They…

Spring Trends 2017: Warm Days, Hot Hairstyles

Springtime is on the horizon and we cannot wait. While the rest of the country looks forward to thawing out their cold limbs, shedding their winter gear and soaking up some rays, here in Sarasota … where the winters are forgiving and the sun is here to stay … we can look forward to spring for a different reason. Spring trends!

Spring is the perfect time to shake things up and make a fresh…

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